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{"id":195,"date":"2015-03-10T04:23:55","date_gmt":"2015-03-10T04:23:55","guid":{"rendered":"http:\/\/urban-plains.com\/2016\/?p=195"},"modified":"2016-03-09T08:19:33","modified_gmt":"2016-03-09T08:19:33","slug":"trashion-show","status":"publish","type":"post","link":"https:\/\/urban-plains.com\/2016\/innovation\/trashion-show\/","title":{"rendered":"Forget Fast Fashion"},"content":{"rendered":"

\nWords by Raeann Langas | Photography by Olufolakemi Osibodu & Vanessa Andrew | March 10, 2015<\/p>\n

Manufacturing, the average T-shirt wastes 700 gallons of water \u2014 that\u2019s no joke. Thirteen million tons of textiles are tossed in the trash per year. And only about 15 percent of that is recycled for reuse, according to the Environmental Protection Agency. Some of that ends up in thrift shops. And some of it ends up with Vanessa Andrew, founder of the eco-conscious reuse clothing label Madam Chino<\/a>.<\/p>\n

\"2015-03-10_10-00-21\"
Andrew in her ruffle pencil skirt and long-sleeve crop shirt. All made from recycled material. <\/figcaption><\/figure>\n

Andrew founded the label in 2003 to fight against fast fashion, providing like-minded customers with more responsible fashion choices. The Milwaukee-based entrepreneurial designer uses scraps of old T-shirts and other recycled materials, like Snuggies and yardage of vintage fabrics, to create wearable and stylish apparel. All of which is made in the U.S. \u201c[We\u2019re] adding value to something through a little work that, otherwise, would have been thrown away,\u201d Andrew says.<\/p>\n

That runs contrary to the driving forces behind the fast-fashion universe that Andrew left for good: mass-scale replication of the current luxury fashion trends, stitched together by underpaid workers in faraway, unsafe sweatshops. In effort to fulfill consumer needs for the latest fashion trends, retailers have increasingly turned to these unsustainable, low-cost practices to keep up with their ever-changing industry. In the past, the average turnaround time for trends to make their way from the catwalk to the consumer was about six months. Today, some retailers have shortened that timeline to just a few weeks.<\/p>\n

Few week or few months \u2014 it\u2019s arbitrary to Andrew. She currently receives most of her recycled T-shirts from USAgain<\/a>, among the country\u2019s leading textile recyclers, and in the past had them shipped from a New Jersey rag house. Using collars, sleeves, and straps, Andrew stiches collars, sleeves, and straps into yellow fringe halter-tops and red peplum pencil skirts. Nothing goes to waste: If she has a surplus on one type of scrap, she creates a new design \u2014 the fringe, the peplum. \u201cWhat\u2019s nice about it is that I can maintain sustainability,\u201d Andrew says. \u201cI don\u2019t have to over-produce something that\u2019s not going to get used.”<\/p>\n

But this is exactly what has deterred designers from the eco-friendly route. Andrew says creative reuse design is inefficient because reused articles of clothing can\u2019t be mass-produced. She says marketing takes half of the revamp designer\u2019s time because the artist-turned-marketing-strategist has to design then market each piece separately. Each piece is different, so there\u2019s no one-and-done \u2014 not with stitches, product shots, or sizing. \u201cI think that\u2019s the biggest challenge for creative reuse, because marketing everything individually just takes away from the time you can spend being creative,\u201d Andrew says.<\/p>\n

While marketing plays a big role in how fashion minions consume style, a study from North Dakota State University<\/a> found that for women ages 25 to 65, style and price of clothing are more important than supporting environmental causes with their threads. It\u2019s difficult to change consumers\u2019 buying habits. “If people have two choices and one is sustainable and one is cooler looking,\u201d Andrew says, \u201cthey are going to buy the cooler-looking thing. So the competition is tough.”<\/p>\n

The space between cool and conscientious is not the only place in repurposed fashion where the competition is fierce. At the Hatch Creative-Reuse Art Festival<\/a> in Champaign, Illinois., designers took Andrew\u2019s values to the next level. The festival started with The 2nd Annual Hatch Trashion Show, where designers from ages 7 to 70 challenged perceptions of trash by transforming recycled materials like toilet paper and plastic bags into something new. The show was sponsored by The I.D.E.A. Store<\/a>, a creative-reuse marketplace dedicated to finding functional and creative ways to reuse materials that often go to waste. Artists and designers will display art made from repurposed materials at 11 different events through March 14.<\/p>\n

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How one designer is reusing materials to sustain the environment<\/p>\n","protected":false},"author":1,"featured_media":773,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0},"categories":[3],"tags":[255,256,257,258],"yoast_head":"\nForget Fast Fashion | Urban Plains<\/title>\n<meta name=\"description\" content=\"How one designer is reusing materials to sustain the environment\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/urban-plains.com\/2016\/innovation\/trashion-show\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Forget Fast Fashion | Urban Plains\" \/>\n<meta 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