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{"id":2155,"date":"2015-03-30T23:12:55","date_gmt":"2015-03-30T23:12:55","guid":{"rendered":"http:\/\/urban-plains.com\/2016\/?p=2155"},"modified":"2016-03-09T08:10:33","modified_gmt":"2016-03-09T08:10:33","slug":"broadway-to-iowa","status":"publish","type":"post","link":"https:\/\/urban-plains.com\/2016\/culture\/broadway-to-iowa\/","title":{"rendered":"Bringing Broadway to Iowa"},"content":{"rendered":"

Words by Mariah Lewis | Photography Courtesy of Getty and Des Moines Performing Arts | March 30, 2015<\/p>\n

The evening was uncommonly warm for November as crowds drifted out into the street. The large throng of showgoers gradually thinned to a few scattered pedestrians as they moved farther away from the theater. Some talked and smiled, and quite a few hummed refrains of Andrew Lloyd Webber\u2019s Joseph and the Amazing Technicolor Dream Coat.<\/i><\/p>\n

But the crowds weren\u2019t swarming around New York City\u2019s big Broadway theaters \u2014 they were right in the middle of Des Moines, experiencing Broadway in a city with a total metro area population of 569,000, compared to, for example, the Twin Cities\u2019 3.2 million.<\/p>\n

\n
\n
<\/iframe><\/div>\n<p style=\"margin: 0;\">\n<\/div><figcaption class=\"story-caption\">Last fall, Des Moines played host to the popular musical <i>Joseph and the Amazing Technicolor Dream Coat<\/i>, shown here during its 2007 run in London.<\/figcaption><\/figure>\n<p>\u201cWhen you go out to dinner in downtown Des Moines and you hear the buzz and people talking about a show, they\u2019re genuinely excited,\u201d says Cindy Hughes Anliker, communications manager for Des Moines Performing Arts. \u201cThey\u2019re proud that we have <i>Joseph and the Amazing Technicolor Dream Coat<\/i> here, or we have a popular show on Broadway like <i>Motown<\/i> or <i>Kinky Boots<\/i> coming to Des Moines. There\u2019s just something really electric and inspiring about it.\u201d<\/p>\n<p>These high-profile traveling shows didn\u2019t show up in Iowa\u2019s capital by accident. Des Moines and its theatre community have purposefully shaped the city, both culturally and economically, to be a hotspot for traveling acts, which enhances life for thespians, spectators, and the city itself.<\/p>\n<h3><a href=\"http:\/\/urban-plains.com\/2016\/wp-content\/uploads\/2015\/03\/2.png\" rel=\"attachment wp-att-3946\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-3946\" src=\"http:\/\/urban-plains.com\/2016\/wp-content\/uploads\/2015\/03\/2.png\" alt=\"2\" width=\"1393\" height=\"266\" srcset=\"https:\/\/urban-plains.com\/2016\/wp-content\/uploads\/2015\/03\/2.png 1393w, https:\/\/urban-plains.com\/2016\/wp-content\/uploads\/2015\/03\/2-300x57.png 300w, https:\/\/urban-plains.com\/2016\/wp-content\/uploads\/2015\/03\/2-768x147.png 768w, https:\/\/urban-plains.com\/2016\/wp-content\/uploads\/2015\/03\/2-1024x196.png 1024w, https:\/\/urban-plains.com\/2016\/wp-content\/uploads\/2015\/03\/2-1170x223.png 1170w, https:\/\/urban-plains.com\/2016\/wp-content\/uploads\/2015\/03\/2-440x84.png 440w, https:\/\/urban-plains.com\/2016\/wp-content\/uploads\/2015\/03\/2-585x112.png 585w\" sizes=\"(max-width: 1393px) 100vw, 1393px\" \/><\/a><\/h3>\n<h3>Reaping the Benefits of a Broadway Boom<\/h3>\n<p>Midwestern cities are no strangers to Broadway stopovers. Chicago\u2019s Broadway scene entertains 1.7 million people per year \u2014 a far cry from the nearly 12 million tickets purchased in New York but higher than Kansas City\u2019s 300,000 annual theatergoers. The Twin Cities have more theater seats per capita than any other U.S. city besides the Big Apple. But both Chicago and Minneapolis-St. Paul\u2019s populations are at least 10 times larger than Des Moines\u2019s. And yet Des Moines continues to bring in equally recognizable titles, like <i>The Book of Mormon<\/i> and <i>The Lion King<\/i>, which debuts April 28.<\/p>\n<p>\u201cIt\u2019s not typical, for a town our size at least, to get the actual top-tier Broadway touring productions. Typically, a town our size would get maybe the second level productions,\u201d says Maxwell Schaeffer, an actor in productions at the<a href=\"https:\/\/www.dmplayhouse.com\/\" target=\"_blank\">Des Moines Playhouse<\/a> and a local media personality on <a href=\"http:\/\/kioa.com\/\" target=\"_blank\">93.3 KIOA<\/a>. \u201cWe\u2019ll get shows here even before Kansas City or Omaha or even Minneapolis will get them.\u201d Case in point: In November, <i>The Bridges of Madison County<\/i> launches its nationwide tour at the Des Moines Civic Center (perhaps fittingly, as the real-life Madison County is just southwest of the Des Moines metro area).<\/p>\n<figure class=\"story-image-left\">\n<div class=\"getty embed image\" style=\"background-color: #fff; display: inline-block; font-family: 'Helvetica Neue',Helvetica,Arial,sans-serif; color: #a7a7a7; font-size: 11px; width: 100%; max-width: 594px;\">\n<div style=\"overflow: hidden; position: relative; height: 0; padding: 66.666667% 0 0 0; width: 100%;\"><iframe loading=\"lazy\" style=\"display: inline-block; position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"\/\/embed.gettyimages.com\/embed\/458838008?et=baRRL8b7Ts5j78M8rdGt4A&sig=fxRUDnaGgVzeoEFsDYxSK-aYSodG_xQVjOpb5Z_Mhcs=\" width=\"594\" height=\"396\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/div>\n<p style=\"margin: 0;\">\n<\/div><figcaption class=\"story-caption\">The Broadway hit <i>Kinky Boots<\/i> landed in Des Moines this past year. Here it’s being performed in NYC with Cyndi Lauper, who wrote the music and lyrics.<\/figcaption><\/figure>\n\n<p>The growth in Broadway buzz in the Midwest runs parallel to that of the nation as a whole. Since 2004, <a href=\"http:\/\/www.broadwayleague.com\/index.php?url_identifier=calendar-year-stats-1\" target=\"_blank\">Broadway show attendance has increased<\/a> by almost 13 percent \u2014 about 1.51 million additional attendees nationwide. And according to The Broadway League, the industry trade association, performances have also seen an increase of 145 additional playing weeks, while gross ticket sales have nearly doubled. But it\u2019s on the road that shows have seen the most growth. In the past 10 years, touring gross ticket sales have increased by a third.<\/p>\n<p>And that growth is largely the result of enthusiastic, small-city crowds. \u201cShow [producers] tell me time and time again how awesome the Des Moines audiences are,\u201d Anliker says. The 11,000 season ticket holders in Des Moines are just one selling point \u2014 the DMPA can promise a half-full house before regular tickets even go on sale. It\u2019s more than just numbers, though. \u201cOur audiences are truly engaged in the shows,\u201d she says. \u201cThey laugh in the right places. They get the meaning behind the show. They\u2019re educated; they\u2019re excited; they\u2019re engaged. So the audience here, they\u2019re truly special. We appreciate what they do to help us bring these high-caliber shows to the Civic Center, to our community.\u201d<\/p>\n<h3>Show Me The Money<\/h3>\n<p>While enthusiastic audiences are encouraging for Broadway leaders, it\u2019s the dollars that seal the deal. And the Des Moines theatre community does what it can to deliver. \u201cWe invest in Broadway,\u201d Anliker says. The DMPA offers financial contributions to Broadway shows, most recently, <a href=\" http:\/\/www.disgracedonbroadway.com\/\" target=\"_blank\"><em>Disgraced<\/em><\/a> and <a href=\"http:\/\/thelastship.com\/\" target=\"_blank\"><em>The Last Ship<\/em><\/a>, as a way of calling dibs on a future tour\u2019s schedule.<\/p>\n<figure class=\"story-image-left\">\n<div class=\"getty embed image\" style=\"background-color: #fff; display: inline-block; font-family: 'Helvetica Neue',Helvetica,Arial,sans-serif; color: #a7a7a7; font-size: 11px; width: 100%; max-width: 594px;\">\n<div style=\"overflow: hidden; position: relative; height: 0; padding: 66.666667% 0 0 0; width: 100%;\"><iframe loading=\"lazy\" style=\"display: inline-block; position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"\/\/embed.gettyimages.com\/embed\/75396494?et=qwgrPGvPTmd1_IKYsi351w&sig=ecn5fTcc2DTYNa3uA-wPTqGIJIQF03NI68UNHX2JQsU=\" width=\"594\" height=\"396\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/div>\n<p style=\"margin: 0;\">\n<\/div><figcaption class=\"story-caption\"><i>Joseph<\/i> drew in big crowds to Des Moines, a city of only 569,000 people.<\/figcaption><\/figure>\n\n<p>Libbie and Anliker agree that a well-funded theatre scene contributes to not only the economy, but also to the city\u2019s culture. \u201cIt creates a community that people want to live in,\u201d Libbie says.<\/p>\n<p>Luckily, from an economic standpoint, touring productions are mutually beneficial for the performers, producers, and the city of Des Moines. Anliker says traveling shows make a local economic impact because showgoers \u201cmake an evening\u201d of a performance. \u201cThey just don\u2019t go to a show; they start with dinner, or, if they\u2019re from out of town, they stay at a hotel,\u201d she says. \u201cSo when you have 2,700 people going to a show every night for a week, before you know it, you have thousands of people visiting local restaurants, hotels, and retail establishments, and you see that we\u2019re creating an economic buzz.\u201d She estimates that the Willis Broadway Series, the series that brings in big-name NYC shows to Des Moines, generates about $30 million for the local economy.<\/p>\n<p>That\u2019s not just smart marketing talk from Anliker. <a href=\"http:\/\/www.broadwayleague.com\/editor_files\/touring-broadway-facts.pdf\" target=\"_blank\">The Broadway League<\/a> reports that each ticket sale contributes 3.5 times as much to the local economy. And market analyst Michael Libbie says investing in Broadway shows improves Des Moines\u2019s economy. \u201cThere\u2019s a number of ways that the shows contribute to the economy of the city,\u201d Libbie says. \u201cIt\u2019s what we call clean money. There\u2019s no manufacturing that goes on with the arts, necessarily. It\u2019s tourism dollars that come in. Those types of dollars assist in the overall economic well-being in a city like Des Moines.\u201d<\/p>\n<p><a href=\"http:\/\/urban-plains.com\/2016\/wp-content\/uploads\/2015\/03\/5.png\" rel=\"attachment wp-att-3947\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-3947\" src=\"http:\/\/urban-plains.com\/2016\/wp-content\/uploads\/2015\/03\/5.png\" alt=\"5\" width=\"1372\" height=\"343\" srcset=\"https:\/\/urban-plains.com\/2016\/wp-content\/uploads\/2015\/03\/5.png 1372w, https:\/\/urban-plains.com\/2016\/wp-content\/uploads\/2015\/03\/5-300x75.png 300w, https:\/\/urban-plains.com\/2016\/wp-content\/uploads\/2015\/03\/5-768x192.png 768w, https:\/\/urban-plains.com\/2016\/wp-content\/uploads\/2015\/03\/5-1024x256.png 1024w, https:\/\/urban-plains.com\/2016\/wp-content\/uploads\/2015\/03\/5-1170x293.png 1170w, https:\/\/urban-plains.com\/2016\/wp-content\/uploads\/2015\/03\/5-440x110.png 440w, https:\/\/urban-plains.com\/2016\/wp-content\/uploads\/2015\/03\/5-585x146.png 585w\" sizes=\"(max-width: 1372px) 100vw, 1372px\" \/><\/a>And with additional funding and culture comes more talent and higher-quality, non-Broadway productions. Local, amateur performers like Schaeffer appreciate high-quality productions coming into town. \u201cAs a performer, you get to see professionals living out your dreams,\u201d Schaeffer says. \u201cIt ramps up the quality of local productions because we are all competing for the same dollars. The truth is that it makes everybody work a little harder and want to try to aspire to that Broadway level.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why big-time productions sell out in a small-sized city.<\/p>\n","protected":false},"author":1,"featured_media":3684,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0},"categories":[4],"tags":[37,38,64,169,209],"yoast_head":"\n<title>Bringing Broadway to Iowa | Urban Plains<\/title>\n<meta name=\"description\" content=\"How is Des Moines booking high profile Broadway shows straight out of New York? 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