<\/a><\/p>\nBurch wants the world to know that improvisation while staying true to the spirit is OK. \u201cIf a thing just remains what it is forever, then it\u2019s going to die out,\u201d Burch says. \u201cThe cocktails I make today aren\u2019t exactly what people would have been drinking in the Prohibition-era. But we\u2019re remembering and respecting the traditions that preceded us. If we didn\u2019t have those things from before, we wouldn\u2019t have the things we\u2019re doing now.\u201d<\/p>\n
Burch notes the time and turns to his bar.<\/p>\n
\u201cIt\u2019s the violet hour,\u201d he says, mixing himself a boulevardier with whiskey, sweet vermouth, and Campari. \u201cThis is the time when you should<\/i> be having a drink.\u201d<\/p>\n<\/h3>\n\n