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{"id":2493,"date":"2015-04-07T17:50:17","date_gmt":"2015-04-07T17:50:17","guid":{"rendered":"http:\/\/urban-plains.com\/2016\/?p=2493"},"modified":"2016-03-09T08:04:48","modified_gmt":"2016-03-09T08:04:48","slug":"personal-shopper","status":"publish","type":"post","link":"https:\/\/urban-plains.com\/2016\/innovation\/personal-shopper\/","title":{"rendered":"Personal Shopping: \u2018I\u2019ll do anything you ask, as long as it\u2019s legal.\u2019"},"content":{"rendered":"

Words by Brian Taylor Carlson | Photography by Alice Sydow | Design by Raeann Langas | April 7, 2015<\/p>\n

Janet Freel looks over her list of errands for the day. She has to get batteries, light bulbs, dog food, kitty litter, and printer ink. Then, she has to pick up clothes at the dry cleaner, return library books, mail a package, and get gas. And she has to finish all this by noon because, notoriously, the cable guy is going to be at the apartment sometime within a \u201cfive-hour window\u201d to hook up service. But she\u2019s not doing this stuff for herself. This is for her clients. Freel is a personal shopper and a concierge.<\/p>\n

\u201cI\u2019ll do anything you ask, as long as it\u2019s legal,\u201d says Freel, a 20-year personal-shopper veteran.<\/p>\n

\n
\"Alice<\/a>

Alice Sydow, a certified image consultant, has been enhancing her clients\u2019 personal styles\u00a0since she started I\u2019ve Got Your Style in 2009.<\/p><\/div>

<\/figcaption><\/figure>\n

There are over 27,000 personal shopping businesses in the U.S., and 96 percent of them are located near high-income areas where residents have disposable income. They range from fashion-focused image consultants to glorified personal assistants, from house cleaners to stand-in house sellers. And they\u2019re making it possible for overbooked, overworked individuals to keep at their ambitions without forgetting to pick up the dry cleaning. Freel, who also employs six part-time workers, charges her clients $30 per hour.<\/p>\n

\u201cI don\u2019t know what I would have done without her,\u201d says Mary O\u2019Brien, a registered nurse in Des Moines, whose husband is an architect. \u201cMy husband and I both work full-time jobs, and we have two children. If it wasn\u2019t for this service, we would have fallen behind completely.\u201d<\/p>\n

Freel makes families\u2019 lives easier, but her services are also valuable to a few local businesses, too, as she often picks up temporary work or clerical tasks. \u201cI\u2019ve been using her service for at least 10 years,\u201d says Diane Cronin, manager of McCormick Advertising Agency in Johnston, Iowa. \u201cShe comes by twice a month and purchases company groceries and office supplies. She also runs errands for all of our employees. It\u2019s a perk for them.\u201d<\/p>\n

\n
\"Sydow<\/a>

Sydow mainly works with high-level executives looking to achieve a more professional style.<\/p><\/div>

<\/figcaption><\/figure>\n

With such a high demand for extra help, personal shopping isn\u2019t just a way to make some extra cash on the side. PayScale estimates<\/a> that some personal shoppers make upward of $80,000 annually. But that\u2019s not the only reason Freel, and others like her, do the job.<\/p>\n

The Business of Relationships<\/h3>\n

Kathryn Newhouse has been called the \u201cmarriage saver.\u201d She owns Concierge Madison in Madison, Wisconsin. Her goal is to offer busy couples an extra set of hands with household chores so that no family time is compromised. \u201cI had a residential cleaning business before I started doing this,\u201d she says. \u201cI fell in love with helping people in their homes.\u201d<\/p>\n\n

\"3\"<\/a><\/p>\n

Newhouse has been in business for two years, and she charges $45 an hour with a two-hour minimum. She\u2019ll do laundry, put up and take down holiday decorations, organize wardrobes, and even detail cars. Nothing is too far out of her range. Really: \u201cOne time, I helped a lady in Texas sell her home,\u201d Newhouse says. \u201cShe wanted to do a \u2018for sale by owner.\u2019 I did all of her showings, gave tours, and told the potential buyers and Realtors about the history and details of the house. I acted as a Realtor without actually being one, and she was able to sell her house with my help.\u201d<\/p>\n

For Brian Orsberg, who owns Gopher Errand Services in Milton, Wisconsin, bringing an eclectic mix of skills to the table is essential to maximizing his customers\u2019 satisfaction \u2014 and his wallet. Orsberg has played handyman, web designer, computer technician, and even manuscript editor. He has played taxi driver during a barhopping spree and played nurse for an aching college athlete in need of heating pads and hot water. And for all that he\u2019s doing, getting started was the easiest part. \u201cThere\u2019s a low startup cost,\u201d he says. \u201cI started in 2010. I didn\u2019t require any permitting because I\u2019m basically working out of the home. All you need is a smartphone, a computer, and a car.\u201d<\/p>\n

Drive and Dedication<\/h3>\n

Freel picks up her clipboard and looks over her list for the day. New requests have just come in. She has to drop off some video rentals and pick up an item at the Kohl\u2019s \u201cOne Day Sale\u201d in Ankeny, Iowa. Plus, she\u2019s meeting with a prospective new client later today.<\/p>\n

She picks up her smartphone, turns on her Bluetooth headset, and delegates orders to her employees. She climbs into her minivan and drives off to tackle her list.<\/p>\n

\n
\"When<\/a>

When personal shopping mixes with fashion, there\u2019s more to it than running errands. Sydow does color profiles and closet audits for her clients, too.<\/p><\/div>

<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

Personal shoppers offer an extra set of hands to aid the busiest of people.<\/p>\n","protected":false},"author":1,"featured_media":3924,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0},"categories":[3],"tags":[29,133,210,211],"yoast_head":"\nPersonal Shopping: \u2018I\u2019ll do anything you ask, as long as it\u2019s legal.\u2019 | Urban Plains<\/title>\n<meta name=\"description\" content=\"Personal shoppers aren't just relegated to busy Manhattanites \u2014 Midwest personal shoppers do anything from pick up groceries to chauffeur.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/urban-plains.com\/2016\/innovation\/personal-shopper\/\" \/>\n<meta property=\"og:locale\" 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