\nWords by Meagan Flynn | Photography by Rachel Collins & Nicole Handley | Design by Erin Menardi | March 10, 2015<\/p>\n

Editor’s note: While you read, listen to our Spotify playlist–which we realize is ironic–that includes bands who have recorded on tape. All of which are on record labels mentioned in this article.<\/i><\/div>\n
The tapes were supposed to be here by now. Yeah, the trip from California to an obscure DIY venue in Des Moines is a long one. But this party was for them.<\/p>\n
\u201cThanks for coming to our tape release show,\u201d says Luke Belknap from his drum set, \u201cwithout the tapes.\u201d<\/p>\n
<\/iframe>\u200b<\/figure>\nEverything about tonight\u2019s non-release show has been imperfect. The single bald light bulb illuminating the non-stage was knocked over from its stand and shattered in between sets. No replacement came. The vocals were inaudible, maybe because the venue lacked any form of acoustics. More likely because Luke sang them through an old telephone head duct-taped to the stand.<\/p>\nBut for bands that thrive on imperfection, tonight\u2019s non-release show was perfectly fitting \u2014 in the same way releasing tapes has been. While the tape\u2019s hiss and its grainy effect have stigmatized it as the lowest-quality music medium, for lo-fi bands like these, that\u2019s why tapes work best. \u201cThe fundamental idea of [a cassette] is that it\u2019s just really raw,\u201d says Luke\u2019s brother, Wesley, who plays bass in their brotherly lo-fi duo, Sinkholes. \u201cIt reflects the idea of the sound that we make a lot more than the idea of a CD.\u201d<\/p>\nThe idea of a CD, in the DIY music world at least, is as dead as floppy disks. Even in the world period, CD sales were slashed in half between 2009 and 2014, down from 136.4 million sales to 62.9 million, victims to digital enemies like Spotify and SoundCloud.<\/p>\nThe narrative\u2019s familiar. While tapes seemed to have disappeared from relevance within a few short years of the CD\u2019s arrival, to the DIY community, they never left in the first place. Besides costing dozens of times more to produce and master, the CD is also a cousin to the digital revolution that cassette enthusiasts have tried to resist. The CD is ripped to a computer and forgotten, missing the physical intimacy of analog reels and ridges. It\u2019s why, both aesthetically and financially, the tape has survived the digital age and the CD\u2019s long-ago coup d\u2019\u00e9tat, at least in the underground scene. And even as they rise in popularity for their novelty appeal \u2014 on the backs of iPhone cases, on notebook covers, on graphic tees sold at Hot Topic and Target alike \u2014 their sheer convenience to produce cheaply has carried them this far in the first place.<\/p>\n<iframe loading=\"lazy\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/AhxiUubcR7Y?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\nLuke is expecting 50 of them to arrive in the mail within the next week or so from the Cali-based label Weiner Records, the tape-only sublabel to Burger Records \u2014 today\u2019s landslide leader in tape releases. With the label\u2019s 100-copy distribution price tag at $250, it was the first time Luke had ever paid more than a few bucks to put out music. Previously, he made tapes at home, on his DIY label Taikonaut Tapes \u2014 the recordings, art, and packaging all done by hand.<\/p>\nWith Weiner, the main perk was exposure possibilities, since Weiner will distribute the other 50 tapes at various record stores across the country. But the other plus was that, this time, he didn\u2019t have to go hunting for the actual tapes and tape cases.<\/p>\n\u201cHave you heard of Half-Price Books?\u201d Luke asks. \u201cThey have a great dumpster.\u201d<\/p>\n* * *<\/p>\nThe growing demand in tapes is not something that is provable on paper. Unlike CDs and vinyl and digital downloads, Nielsen SoundScan has neglected to share tape-sale data in year-end reports since the turn of the century, instead lumping in the meager numbers with total album sales.<\/p>\nThe only evidence has been by observation \u2014 things like <a href=\"http:\/\/www.billboard.com\/biz\/articles\/news\/5687195\/cassette-store-day-indie-artist-shares-passion-for-the-forgotten-format-qa\"> Cassette Store Day,<\/a> which was created in September 2013 for the tape\u2019s 50th anniversary. That year, Nielsen recorded tape sales at roughly 54,000 \u2014 up from 2009\u2019s 34,000, but a speck compared to 2000\u2019s 77.2 million. (An even smaller speck compared to 2000\u2019s total album sales: 785 million. Today, just 257 mil.) And after 2014\u2019s Cassette Store Day, the Record Association of America <a href=\"http:\/\/www.digitalmusicnews.com\/permalink\/2014\/09\/29\/cassettes-showing-zero-signs-comeback\"> published a bar graph <\/a> illustrating that tape sales have been virtually zero for the past six years, the title “Thanks for the Memories” written on clip-art-like cassette images.<\/p>\nThe problem with these data, though, is that tape sales are not necessarily traceable anyway. Most have no bar codes to scan. People buy them in cash from vans parked at house shows and merch tables set up in basement bars. Even the leading tape releasers, Burger Records, has itself recorded 350,000 tape sales since its inception in 2007, somehow escaping the ever-present scrutiny of big-dog data trackers like Nielsen.<\/p>\n<figure class=\"story-image-left\"><img loading=\"lazy\" src=\"http:\/\/urban-plains.com\/2016\/wp-content\/uploads\/2015\/03\/Edited_Cassette_Tape-e1425993767382.jpg\" alt=\"Edited_Cassette_Tape\" width=\"450\" height=\"300\" \/><figcaption class=\"story-caption\">Brothers Wesley and Luke, of the hardcore psychedelic duo Sinkholes, perform at Des Moines’ \nVaudeville Mews on Feb. 27.<\/figcaption><\/figure>\nMost of those sales have been in the past few years, as Burger has been putting out about 100 tape releases per year (along with hundreds on CD and LP, too). They\u2019ve been at least partly responsible for propelling to prominence garage-rock acts like Ty Segall, King Tuff, The Black Lips, and Thee Oh Sees. They\u2019ve reissued Built to Spill and Betty Davis on tape. They host two music festivals \u2014 <a href=\"http:\/\/www.laweekly.com\/music\/weezer-to-headline-burgerama-four-in-2015-5276210\" target=\"_blank\">one of which Weezer is headlining<\/a> (the band used Burger to release Everything Will Be Alright In The End<\/i> on tape). And Burger is even selling tapes through a repurposed cigarette dispenser at the Urban Outfitters in Omaha, Nebraska, specifically.<\/p>\nThe odds that the tape will reach the nostalgic status of vinyl aren\u2019t so likely, given limited accessibility \u2014 unless you own a crappy car or an old boom box. But this upward-climbing change, due in part to ambitious enthusiasts like Burger but also to iPhone cases and Urban Outfitters, is sort of odd to the tape releasers at DIY labels. As much as they love their cassettes for aesthetic, the only reason they thought tapes were cool was because they were practical.<\/p>\n* * *<\/p>\nIn possibly the worst-ever year of the tape\u2019s existence, Phillip Jerome Lesicko founded Manic Static Records as a tape-only label from his Pilsen, Chicago apartment. It was 2009, and as MySpace became the new favorite way to discover music, Lesicko was aiming to give his friends\u2019 recordings a better home. Cassettes were cheap. Lesicko was broke. “At the time when we started it, CD-Rs were very prominent,” Lesicko says. “If you went to a straight DIY show in a basement, everyone had a CD-R and a T-shirt. But there were always those people that had cassettes. It was like a club \u2014 and not like an all-exclusive club. But it was like trading. You\u2019d trade like you would as kids. Because it was so inexpensive.”<\/p>\nLesicko can order 100 tapes from the National Audio Company in St. Louis \u2014 one of the last remaining cassette distributors in the country \u2014 for just $40. Then, dubbing it himself is free \u2014 and that\u2019s compared to potentially several hundred dollars to press a CD and a couple thousand for vinyl records. Everything about Lesicko\u2019s cassettes is done by hand. He cuts and copies and pastes all the art to the cassettes with Scotch tape. He prints things at FedEx. And he records the tapes in real-time \u2014 meaning if a tape is 45 minutes and he has an order of 100 tapes, well, he does not feel like doing the math. “There\u2019s a lot of love and care that goes into it,” he says. “It\u2019s not just about a business. I basically was bankrupt. It wasn\u2019t like, \u2018Oh, cool, I can pay my gas bill now.\u2019 It\u2019s straight up love of that aesthetic.”<\/p>\n\n<a href=\"http:\/\/urban-plains.com\/2016\/wp-content\/uploads\/2015\/03\/cassette-tape_sidebar1-e1427408641796.png\" rel=\"attachment wp-att-3978\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-3978\" src=\"http:\/\/urban-plains.com\/2016\/wp-content\/uploads\/2015\/03\/cassette-tape_sidebar1-e1427408641796.png\" alt=\"cassette-tape_sidebar1-e1427408641796\" width=\"682\" height=\"868\" srcset=\"https:\/\/urban-plains.com\/2016\/wp-content\/uploads\/2015\/03\/cassette-tape_sidebar1-e1427408641796.png 682w, https:\/\/urban-plains.com\/2016\/wp-content\/uploads\/2015\/03\/cassette-tape_sidebar1-e1427408641796-236x300.png 236w, https:\/\/urban-plains.com\/2016\/wp-content\/uploads\/2015\/03\/cassette-tape_sidebar1-e1427408641796-440x560.png 440w, https:\/\/urban-plains.com\/2016\/wp-content\/uploads\/2015\/03\/cassette-tape_sidebar1-e1427408641796-585x745.png 585w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/><\/a><\/p>\nThe uniformity of his label\u2019s artistic identity \u2014 which Lesicko describes as \u201ccontrolled chaos\u201d \u2014 is something an Iowa City–based label, Night People Records, inspired him to create. The man behind that label is Shawn Reed, who has been releasing tapes since the late \u201990s. By the early aughts \u2014 just as tapes began their fall from shelves \u2014 34-year-old Reed saw an opportunity for a primarily tape-based label. The Internet wasn\u2019t yet an oversaturated vat of noise, but a simple way to reconnect with bands he\u2019d met on tour and bring them to Night People. The Internet was still music\u2019s friend. \u201cFrom an underground music perspective, that was like the boom of underground tape labels,\u201d he says.<\/p>\nSince then, Night People has put out over 240 releases, many of which have been from international bands. Reed has watched bands like the Australia-based Twerps go from releasing tapes with him to releasing acclaimed albums reviewed by Pitchfork<\/i>. And Lesicko has, too: Fewer than two years after releasing Twin Peaks\u2019 Sunken<\/i> on tape \u2014 before the band\u2019s first big-kid tour after graduating high school \u2014 Lesicko is marveling at how those same garage-rock punks are now touring Europe. \u201cThat\u2019s the thing with cassettes,\u201d Lesicko says. \u201cThey\u2019ve definitely come out of the basement, and now they\u2019re everywhere.\u201d<\/p>\nBut while these rungs of indie cred are exciting, they aren\u2019t the point. Frankly, guys like Reed and Lesicko don\u2019t care about popularity. Because a tape label is not a business that needs it.<\/p>\n“That\u2019s the best thing about tapes,” Reed says. “They exist with labels like mine out of the necessity of not having money, but the really awesome thing about them is that, in a way, they get around the whole money game, period. I can put out super weird, f–d up music, and it\u2019s not about makin\u2019 a buck. It\u2019s about the pure form of what this music is, and it being good, and it being art. It\u2019s not about what\u2019s sellable.”<\/p>\n* * *<\/p>\nTwo weeks go by, and Luke still hasn\u2019t received his tapes from Weiner Records in California. The tapes will come one day after Person Whale has a show at Vaudeville Mews, where perhaps they could have given a tape-release party a second shot. Or not, given that another band, Karen Meat & The Computer, had already booked their own tape-release party for the night.<\/p>\nOutside, in between sets, Luke\u2019s brother, Wesley, breaks some news on the down low: Their duo, Sinkholes, has just been booked to play Des Moines\u2019s indie music fest, GDP. “My goal by then, April 25, is to have a bunch of tapes ready to sell,\u201d Wesley says. He is considering releasing on Weiner Records, \u201cbecause why not?\u201d he says. “I think they would dig what we\u2019re doing.”<\/p>\nBut April 25 is coming up fast, and what if the tapes are not here on time? Instead, for now, he and Luke will probably stick to homemade cassette recordings. It will be easy and convenient, within their control. They will dumpster dive for the cases, and it will not cost anything.<\/p>\n<img loading=\"lazy\" class=\"size-full wp-image-1600\" src=\"http:\/\/urban-plains.com\/2016\/wp-content\/uploads\/2015\/03\/Cassette_Tape_4.jpg\" alt=\"Cassette_Tape_4\" width=\"1650\" height=\"1100\" srcset=\"https:\/\/urban-plains.com\/2016\/wp-content\/uploads\/2015\/03\/Cassette_Tape_4.jpg 1650w, https:\/\/urban-plains.com\/2016\/wp-content\/uploads\/2015\/03\/Cassette_Tape_4-300x200.jpg 300w, https:\/\/urban-plains.com\/2016\/wp-content\/uploads\/2015\/03\/Cassette_Tape_4-768x512.jpg 768w, https:\/\/urban-plains.com\/2016\/wp-content\/uploads\/2015\/03\/Cassette_Tape_4-1024x683.jpg 1024w, https:\/\/urban-plains.com\/2016\/wp-content\/uploads\/2015\/03\/Cassette_Tape_4-1200x800.jpg 1200w\" sizes=\"(max-width: 1650px) 100vw, 1650px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"To the DIY music scene, the tape isn’t coming back. It never went anywhere.<\/p>\n","protected":false},"author":1,"featured_media":870,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0},"categories":[3],"tags":[27,42,43,44,203],"yoast_head":"\n<title>Cassette Tape Revival | Urban Plains<\/title>\n<meta name=\"description\" content=\"To the DIY music scene, the tape isn't coming back. 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